Book launch day by Bharat Rao

ebook and paperback are LIVE. What better way to celebrate than give away some free books? Here is your chance to win. Good luck!

Free book giveaway! Please click links below to win a chance at getting a free copy of my book. Of course, you can always order your own copies. If you do, please consider leaving a review on Amazon. And do check out the audiobook sample as well.



Talent show meets Star Wars set, but formula remains unchanged by Bharat Rao

Reactions are mixed to the post-Superbowl debut of the globally oriented talent show by CBS, ‘The World’s Best’. Reviews quickly pointed to the Star Wars galactic senate-like design of the set, and the idea of going for the emotional hook. However, not everyone was happy with the insipid presentation, lackluster judges and the 50% weightage of the votes reserved for the American Judges. As this reviewer pointed out, the production felt like a cheap knock-off of AGT that won’t be confused with the original. One will have to wait for further episodes to see if the premise of the show is redeemed and the talent delivers something truly extraordinary.

An endorsement from a Decapitator Extraordinaire. by Bharat Rao

From magic in social media to changes in the culture of magic, and revealing more than secrets, Magical is a deep dive into the business of magic old and new.
Rich Ferguson, Award Winning Entertainer, YouTube Sensation, Motivational Speaker

Thank you Rich Ferguson for your kind endorsement. Rich is featured in the book for his insights into how the new breed of magicians and entertainers are breaking all the old rules when it comes to generating buzz, momentum, and fans on social media, and using it to monetize creative content. With over 2.6 million fans, Rich is a master of prankster magic, both of the impromptu as well as the carefully planned varieties. He is an ingenious creator of new effects, very often using common household tools and objects, and a relentless teacher and promoter. His YouTube videos are legend, and some of them have individually generated more commentary volume than some people’s entire traffic. Two classic examples: The Earth is Flat! - 100% Proof video has over 7.5 million views, while my favorite, the Head Drops Off Magic Prank has garnered over 13.2 million views.

Impossible to unsee (Source: CNN)

Impossible to unsee (Source: CNN)

The Battle for Talent (continues..) by Bharat Rao

Another year, another show for entertainment talent. The appetite for TV shows that showcase entertainment talent of all stripes continues unabated. In a strategic move, CBS is about to create a splash by launching their new reality series, The World's Best, to premiere right after Super Bowl LIII. For avid viewers and marketing aficionados, you will recall that Super Bowl XLIX was the most watched U.S. television broadcast with 114.4 million viewers, and a talent show is bound to keep a good portion of these viewers tuned in after the spectacle. The show will be hosted by James Corden, and will include judges like RuPaul Charles, Drew Barrymore and Faith Hill. Of special interest to me is all the magicians who are slated to appear on the show. Another platform for a new star to emerge in the world of magic! As a backup plan, the show has around 50 judges on call in case special expertise is needed.